THE PREFERRED NAME SINCE 1978

Established in 1978, Chai Heng Seng Sdn Bhd is a household products wholesaler specialising in a wide range of products including tableware, glassware, vacuum flasks, steelware, cutlery and many more. From its humble origins in Penang, Malaysia, Chai Heng Seng has progressively grown and evolved over the years into a full-fledged wholesaler - successfully securing exclusive distributor rights with leading household brands as well as producing its very own house brands.

Chai Heng Seng carries a diverse selection of household products ranging from much-loved traditional brands to world-renowned international brands. It currently has six brands - Top-Point, My-Dot, Sable, Bos's, Shimizu and Sunflower, each specifically selected for its niche specialty.

Renowned for offering extensive product range, high quality and exceptional customer service, Chai Heng Seng commands a strong market presence covering both East and West Malaysia. Our primary distribution channels encompass major supermarkets, hypermarkets as well as retailers across the country.

Well-positioned for further future growth, customers can expect even more innovative and quality products under the Chai Heng Seng name. Even as our market reach continues to expand, one aspect will always remain constant at Chai Heng Seng - our commitment to providing uncomprising quality, design and customer service.

VISION

To be recognised as a provider of top household product brands synonymous with excellent quality, design and customer service.

MISSION

To consistently meet and exceed user expectations through continuous product innovation, superior quality and customer-oriented offerings.